What's Beyond 2D Storyboarding? - True 3D Previsualization!


For Previsualization or Previz (pronounced Pr?·viz) to be anything other than a new buzz word it must mean something beyond simply visualizing what you're going to shoot. This is true because basic "visualizing" is exactly what directors and storyboard artists have been doing for years, regardless as to whether they were creating these visualizations using pencil, paper, still photo or some 2D composite software program.

Here's an amazing fact: When we showed FrameForge at the ASC (which, as you may know, is not a union like the DGA but is rather an invitation-only, honor society for the world's best cinematographers) a vast majority of their members said they hated storyboards. Why? Because, whether they were hand drawn by professional artists or generated by some 2D storyboarding program, they were inevitably inaccurate.

They'd be then faced with arriving on the set with a director who had fallen in love with a shot or sequence that simply wasn't possible to shoot for any of a huge variety of technical reasons. These might include a shot requiring such a wide-angle lens to get the desired framing that it introduced unacceptable distortion; impossible camera placements that required putting the camera through a wall or ceiling; or simple compositions that looked natural on paper but were not reproducible with the optics of available lenses or many, many other reasons.

Enter FrameForge 3D Studio's Optically Accurate Previsualization

For us (and our thousands of current clients), what makes FrameForge 3D Studio so exciting and useful is that its previsualization is as far beyond storyboarding as script formatting software is beyond a manual typewriter.

Since its introduction, FrameForge 3D Studio has made it possible for anyone to produce an optically accurate previsualization of their film, commercial, TV show or whatever without requiring a huge budget, intense programming knowledge nor a daunting learning curve.

And by "True Previsualization" we mean that when you plan your shots, what you see in the program is what you'll be able shoot on live set! That's because FrameForge's Previz images are not based on forced perspective and imagination as are 2D or clipart storyboards, but are instead thoroughly grounded in the physics of optics and film planes, and the realities of locations and camera packages. Click here for comprehensive video!

Storyboards can communicate, but previsualization creates.

Storyboarding by drawing or compositing is merely putting down on paper visualizations that you or an artist already had in your heads -- no more, no less. But true previsualization differs from storyboarding in providing the means for the director, cinematographer or other user to actually explore, discover and experiment as if they were on set with their camera package. Our users say "true previz" is a creative opportunity that often produces results with more interesting shots and visual themes than they'd initially had in mind. And as you're framing your shots, FrameForge is storing the information you'll need to create it live on set.

The bottom line is that when you prepare for a shoot in FrameForge 3D Studio, you will come out with a dynamic, living blueprint that will be richer and better thought out than when you started. And when you arrive on set, you'll know you can get the shots you'd planned, making your shoot go faster and smoother, saving time and money while also giving you more freedom to work with actors and focus on other creative elements like dramatic performance.

But don't take our word for it, please read what our users have to say themselves...

The Truth on Previz and Storyboards See FrameForge Overview Video Download a Mac or Windows Demo Events, Reviews, and more...
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