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We
recently asked our users if they could tell us how they were using
FrameForge® 3D Studio and what about it they found most
useful. The response was overwhelming; over 16MBs of
enthusiastic email the very first day. The following is just
the tip of the iceberg:
REAL
PREVISUALIZATION, NOT JUST STORYBOARDING
“FrameForge 3D
Studio makes pre-production much more efficient. Because we're using
real locations I took their measurements then recreated the spaces
in 3D. Now I know where we can really put a camera and where we
can't. I can experiment with new shots without having to travel back
to the location and I know when I get on set that they're going to
work.” – Ruckus Skye, Writer/Director
“FrameForge 3D
allowed me to advance from storyboarding to Previsualization. I was
able to build frames that were PRECISE in camera height, lens size,
and set dimensions. With FrameForge 3D, I could string the frames
together into animated sequences and present them as a movie to the
entire crew. As a result, the set moved like clockwork. We shot five
pages per day and finished principal photography a day early” - Christopher
Moro, Writer/Director
“It made things
clearer for me too as a director. Frameforge 3D helps me recreate
the whole project from the conception in my mind to a more tangible
picture of how everything would look like prior to shoot.” - John
Paul Geoffrey, Director
“I am empowered to
take a more creative approach with my projects, pushing my own
abilities as a storyteller each time because I know if I can create
it in FrameForge3D, I can duplicate it on the set. After only a few
days with FrameForge 3D, I wondered how I ever got by without it. I
am now a FrameForge 3D user for life!” – Dennis Looney,
Anthem Film Works, LLC
ENHANCE YOUR
CREATIVE PROCESS
“We're all hunting
for the perfect shot. Sometimes, you get so jammed for time on a
shoot that you default to the angles you know will do the job. But
with FrameForge 3D, I can walk around a virtual set and look through
the ‘viewfinder’ from every angle, without wasting valuable time
on set. Some of the best shots have come about by accidentally
turning on a camera's view in FF3D and being inspired by the
result.” – Thom Harp, Director/Writer
“I would tell any
film maker, video producer, story teller, script writer, etc, not to
make a move with out FrameForge 3D. No matter what you do as a
visual artist, FrameForge will help you do it better and faster! In
fact, I use FrameForge 3D at the same time I'm writing scenes and
make many changes until my script and boards make production
sense!” – Nick Silva, Filmmaker
“I find it very
helpful to re-create my settings and characters in FrameForge and
then play around with them like dolls in a dollhouse. It gives me
great insight into what's going on and how the characters will
interact.” – Joe Meehan, Filmmaker
“Frameforge 3D has
also allowed me to explore compositions and movement beyond what was
already in my mind. Since the creative process for me is one of
exploration, from the writing through directing and editing,
Frameforge 3D has allowed me to explore deeper than I’ve been able
to before in the pre-production process.” – Hal Masonberg
Writer/Director, The Plague
“Action Director
Spiro Razatos and I had a blast working with it, spitballing ideas
and camera angles in real time, trying different lenses and
perspectives in 3D space. On a production level, it allowed the rest
of the production operating staff to see what was in our heads,
saving time, providing clarity and avoiding confusion. We could not
have done as well without FrameForge.” - Jacques Haitkin,
Director of Photography (2nd Unit DP, Herbie: Fully Loaded)
“Because this movie
takes place in one room over a 16-hour period of time, mixing up
camera angles was essential. FrameForge not only allowed me to play
around with various camera angles (at one time), it allowed me to
make adjustments in a matter of minutes without having to“start
over” with another picture.” - Kevin Hicks, Director, Waiting
On Alphie
SOLVE PROBLEMS
BEFORE YOU SHOOT
“Having actual
camera simulation is a big step over traditional 2D boards because
often the artist creates shots that are nearly impossible or at the
very least impractical to get. But Frameforge provides the
opportunity to think in terms of seeing through the lens of a
camera.” – Steve Sherrick, Partner, Jodom Pictures
“It goes without
saying that using FrameForge 3D speeds the whole process up – not
just because you know what you want, but also because you know what
you don’t want. Any director will tell you that what actually
takes the most time is setting up that impossible shot that you
really, really want, only to realize that it is actually impossible
or that you are going about it completely the wrong way. And any
producer will tell you time is money!” – Johannes Roberts,
Writer/Director
“FrameForge 3D has
become a vital part of my workflow. It's allowed me to fine tune my
vision. But more importantly, it's pulled me out of more than one
jam. Here a perfect example. I just directed a television pilot for
Fox Television Studios. Two days before the shoot I was informed
that our shooting schedule had been cut in half. With FrameForge 3D
I was able to rework all the storyboards in under two hours, and
provide my crew with new color boards by the end of the day. There's
just no way I could have accomplished that without FrameForge.
FrameForge 3D saved my butt, and my shoot.” - Taz Goldstein,
Director/Producer
“The first time I
used FrameForge, I saw a dramatic problem in my original screenplay.
Even though I was totally alone, I was embarrassed. In the
screenplay, I thought I was using the room and the positions of two
characters to establish their relative power and to foreshadow the
main character's arc. But, when I laid it out in FrameForge, I saw
something different.” – Barry Shelton, writer/director
“This program is
great! I will not direct another film without Frameforge. It allowed
me to think through every shot, take my time and plan out what I
wanted to achieve on the set.” - James Tucker, Director /
Producer Aunt Rose
COMMUNICATE MORE
EFFECTIVELY WITH YOUR CREW
“FrameForge 3D
Studio is the best tool I have for communicating my ideas to all
heads of department. And because the 3D models are to scale, I have
confidence that what I previsualize I can actually achieve on the
day.” – Robert Pratten, Director, London Voodoo and MindFlesh
“FrameForge 3D is a
fantastic time-saving previsualization and storyboard tool. It helps
me get my message across to agencies and heads of department alike,
no matter what country I may be working in.” – Michael Joy,
Director, Luscious International (Sydney, Australia)
“Being able to
place detailed storyboards on the Internet for key crew members to
look at and study has been invaluable. It has allowed my 1st AD to
get a far better understanding of my needs; it has allowed my
Director of Photography to see in great detail what I am trying to
achieve and, together, we are able to explore various options. The
same goes for the Set-Designer, the Line Producer, the Electricians,
my Editor and, of course, the Location Scouts.” - Hal Masonberg,
Writer/Director
“FrameForge 3D
brilliantly enables the director and cinematographer to discuss and
develop a visual grammar for a project, that is accessible to all
departments, right from their first meeting.” - Justin Brickle
Cinematographer, Zeitgeistfilms (Australia)
GET THE
PERFORMANCES YOUR PROJECT DESERVES
“The
Cinematographer now has one singularly simple question: 'Where’re
the new storyboards?' The Director is then freed up to block out his
shots and the rare luxury of working with the Actors, (who are happy
to have the undivided attention of the Director for a change!)” - RL
Appling, Filmmaker
“It's really freed
me up to spend more time communicating with actors, knowing that the
technical crew has a great blueprint to go by.” – Thom Harp,
Director/Writer
PROMOTE AND SELL
YOUR VISION
“Thanks to
FrameForge 3D, my new production company was able to take several
commercial projects away from much bigger companies. My clients
appreciated how quickly I was able to turn their ideas into
functional storyboards. I can quickly get my point across to clients
and can take on more challenging jobs because I have previsualized
my projects much more effectively than I have in the past.” - Dennis
Looney, Commercial Director/Filmmaker
“Just recently, I
made an animatic of an eight minute short film. I used it to apply
for funding from our state film funding body. They were very
impressed that I could show them exactly how my film 'should' look
and how long it would be. So much so they gave me the money to make
my film - which we are just about to shoot.” - Alex Kuzelicki,
Writer/Director
“My vision for my
third film was floundering, I had trouble explaining my vision to
the producers but FrameForge made it absolutely clear.” – Darren
Ashton, Republic Films (Australia)
“An executive at
Twentieth Century liked my script, but he asked 'how
would you shoot it?' I whipped out a storyboard created with
FrameForge and increased my credibility a thousand percent.
FrameForge showed I knew what I wanted and how to get it.” – Bill
Ferber, Writer/Director
“I never present a
proposal for a big project without a FrameForge storyboard. Not only
does it make an excellent impression on the client, but it also
accomplishes its primary goal--helping us to visualize and plan a
project for maximum impact and efficiency.” – Cliff Springs,
Genesis Creative
SAVE TIME &
MONEY
“Since I bought
FrameForge I spend much more time planning and less time shooting.
And this means better results and bigger savings.” – Raul
Gonzalez. Filmmaker & Commercial Director.
“FrameForge 3D has
been one of the most useful tools I've ever come across and many
times over a lifesaver in our microbudget productions. From
preproduction, to production, the amount of time spent has been cut
significantly and has eliminated a lot of second guessing from
transitioning from a 2D medium to a 3D world.” – Paul C.
Kalkhoff, filmmaker
“FrameForge is a
great asset for the low budget producer. We've been able to narrow
down exactly what we need to do for our shoot by factoring in our
limitations and creating rough edits before we roll the camera. This
saves us much time and money, which makes us, and our clients,
extremely happy.” – Pete Capo, Senoi Productions
“The only shots
that go through the lens are the ones we want to see on the screen.
Although we shoot digital, FrameForge 3D Studio has saved us more in
tape costs alone than the purchase price of the software. Who can
count how many agonizing days are saved by FF3D, except by shooting
without storyboards?” – David Singer, Director/Producer
FRAMEFORGE IN THE CLASSROOM
"FrameForge is truly a
unique tool - the perfect program for pre-visualization. The program is
excellent, flexible and easy to learn, which is why we recommend it
to our cinematography fellows at AFI." - Stephen Lighthill,
ASC Senior Filmmaker in Residence AFI
"Among other things, I
am using FrameForge to develop teaching materials for my courses in
film criticism and theory of editing. I use FrameForge both to
illustrate principles of continuity, composition, screen position,
motivation, etc., as well as to dissect scenes from motion pictures
to stimulate classroom discussion...FrameForge is a tremendous
asset to me as a teacher..." - Tom Weber, Instructor, Digital
Media Production, The Art Institute of Pittsburgh
"This is a product
destined to become the first choice of filmmakers looking to take
control of the visual design of their pictures." - Steven. D. Katz,
Best Selling Author, Film Directing Shot by Shot
EASY TO USE
“Over the years I've
used every kind of storyboard programme, but FrameForge is the
only one that speaks the language of a filmmaker.” - Darren
Ashton, Writer/Director
“The intuitive
design in the software makes it easy for anyone to learn. I'll never
use a different storyboarding application.” - Paul C. Kalkhof
“I found it very
useful not only to storyboard my films but also to experiment new
angles, possible takes and endless framings. With FrameForge, I can
work easily, anywhere, with my own ideas. The only limit I found
with this software has been my own imagination.” - David Casals-Roma,
Writer/Director
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